About Frivild

The Frivild label was launched by a young, innovative Swedish design team. They were inspired by Swedish nature ‐ all product names are taken from Swedish wildlife. The design team is based near Sweden’s largest lake, Vänern. Here, nature is still nature and that’s how it should stay. Frivild manufactures clothing in small quantities to conserve resources and thus the environment. Frivild is very careful not to release any environmental toxins into nature during production. Because respecting and protecting nature, with all its beauty, is a priority for Frivild. Sustainability is one of the main goals of the Swedish company, according to the motto: “Welcome to the Swedish nature”.